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Deeper on the Consumer Treadmill

References:

Brickman P, Coates D, Janoff-Bulman R. Lottery winners and accident victims: is happiness relative? J Pers Soc Psychol. 1978 Aug;36(8):917-27.

Sonja, Lyubomirsky, The How of Happiness

Hannah M. Bayer and Paul W. Glimcher Midbrain Dopamine Neurons Encode a Quantitative Reward Prediction Error Signal Neuron, Volume 47, Issue 1, 129-141, 7 July 2005

Juliet Schor, Plenitude: the new economics of true wealth

Deeper on the Consumer Treadmill (5 min. 0 sec.)